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    <lastmod>2025-04-03</lastmod>
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      <image:title>News - Press Release: North Arrow ABA is First Michigan-Based Provider Accredited by the Autism Commission on Quality (ACQ) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.northarrowaba.com/news/founder-amp-clinical-executive-recognized-as-outstanding-leader</loc>
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    <lastmod>2022-04-02</lastmod>
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    <loc>https://www.northarrowaba.com/news/covid-19-vaccine-clinic-22322</loc>
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    <lastmod>2022-02-11</lastmod>
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      <image:title>News - Covid-19 Vaccine Clinic 2/23/22 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.northarrowaba.com/news/new-centers</loc>
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    <lastmod>2022-04-02</lastmod>
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    <loc>https://www.northarrowaba.com/news/north-arrow-aba-earns-3-year-bhcoe-accreditationreceiving-national-recognition-for-commitment-to-quality</loc>
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    <lastmod>2022-02-10</lastmod>
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  <url>
    <loc>https://www.northarrowaba.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/5b6624b4-46c5-47a0-b2bb-54417dffeaa5/home.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/2cfd3133-8db2-426a-99e2-4d3316f7beaa/ACQ_Accreditation_Seal_Full_Color_Border_275x4422.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>An accredited provider of Applied Behavior Analysis services through the Autism Commission on Quality (ACQ). Learn more at www.autismcomission.org.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1635866823283-CUUENU509NWDWBC4MCZ0/north%2Barrow%2Baba%2B001.jpg</image:loc>
      <image:title>Home - Autism Services</image:title>
      <image:caption>We are community and family focused, taking into account the individual needs of parents and caregivers within their community. We work with families to teach them to become their own child’s interventionists, teaching skills and addressing problem behavior with the least amount of effort necessary.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1581287415749-RV78REAAHT0OJ1Q46ZF9/north+arrow+aba+consultation.jpg</image:loc>
      <image:title>Home - Professional Consultation</image:title>
      <image:caption>We provide consultation services for organizations in need of crisis management training, family training, and goal directed systems design.  Learn more about our available programs to find the one that suits your organization’s needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1635866995282-J3575WUS4W81QGGAANI4/north+arrow+aba+103.jpg</image:loc>
      <image:title>Home - Careers</image:title>
      <image:caption>Join the locally-owned, community-focused North Arrow ABA team. We offer career opportunities for every level of experience, across Northern Michigan. Contact us to learn more about our Employee-Owner program.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.northarrowaba.com/about</loc>
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    <lastmod>2026-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/f649e7e6-db09-4bf2-84f9-c1d0df91ddf6/about.png</image:loc>
      <image:title>About North Arrow ABA - About North Arrow ABA</image:title>
      <image:caption>North Arrow ABA was founded and remains proudly headquartered in Traverse City, Michigan. Our roots run deep throughout the state, with clinical centers spanning Northern Michigan, the Upper Peninsula, and West Michigan. We are dedicated to serving families wherever and whenever they need us most. As a privately held business with no outside investors, we’ve built a collaborative and transparent ownership model that empowers our ABA professionals to have a meaningful voice in company decisions and share in our financial success through our innovative Employee-Owner program.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1603396074335-C7TNBFVA84JIY2DH4KAH/image-asset.png</image:loc>
      <image:title>About North Arrow ABA - Jonathan Timm, MA, BCBA, LBA</image:title>
      <image:caption>Founder and Clinical Executive North Arrow ABA, LLC was founded by Jonathan Timm, MA, BCBA, a Licensed and Board Certified Behavior Analyst with over a decade of experience serving individuals with developmental disabilities. A Western Michigan University graduate, certified instructor in Professional Crisis Management, and previous leader in multiple ABA organizations, Jonathan brings a wealth of experience and knowledge to the table.  Based in Traverse City, Michigan, Jonathan launched North Arrow ABA to provide high quality behavior analytic services to individuals with autism and other developmental disabilities throughout Northern Michigan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1643300906952-63RQQCU8VZ0H7V3OXEZO/Mike+Bio+Pic.png</image:loc>
      <image:title>About North Arrow ABA - Mike Dow</image:title>
      <image:caption>Executive Director Mike has spent 25+ years leading businesses across the globe, in roles running the gamut from management consultant to CEO, and in locations from Northern Michigan and Washington DC to Saudi Arabia. His work and companies have been featured in several publications, including Fortune Magazine and his company's recognition in Washingtonian Magazine as one of the area's Great Places to Work. He's spent the last several years working with several ABA providers, to include being a founding member, President, and Executive Director of the Michigan Behavior Analysis Providers Association (MiBAP), a non-profit established to promote access to the science of ABA in the state of Michigan. In his spare time, Mike is an author. His science fiction trilogy, Dark Matters, rose to #1 in Amazon e-book sales in April 2016, soon after its release. He also enjoys golf, travel, and his ongoing efforts to do better than his wife at fishing. Mike grew up in the suburbs of Philadelphia, earning his undergraduate degree at the University of Virginia Engineering School, followed by the Harvard Business School General Manager Program. He currently lives in Traverse City, Michigan, with his wife and two daughters.</image:caption>
    </image:image>
    <image:image>
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      <image:title>About North Arrow ABA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/3682d629-1af2-4513-965c-4f84a8f57017/supervisory+staff.png</image:loc>
      <image:title>About North Arrow ABA</image:title>
    </image:image>
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  <url>
    <loc>https://www.northarrowaba.com/behavior-analyst-job-opening</loc>
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    <lastmod>2025-03-30</lastmod>
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    <lastmod>2022-02-10</lastmod>
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  <url>
    <loc>https://www.northarrowaba.com/behavior-technician-job-opening</loc>
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    <lastmod>2025-03-30</lastmod>
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  <url>
    <loc>https://www.northarrowaba.com/services</loc>
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    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1635861394606-1P4K9R7B68BRPUKPSZ4E/north+arrow+aba+005.jpg</image:loc>
      <image:title>Autism Services - Effective behavior change procedures begin with a quality assessment, or a snapshot of skills and variables that contribute to maladaptive behavior.</image:title>
      <image:caption>There are a number of evidence-based tools in the field of behavior analysis, and our staff are trained and experienced. Selecting the right assessment for your child is imperative to achieve meaningful results. North Arrow ABA is equipped to conduct assessment using the following tools: Verbal Behavior Milestones and Placement Program (VB-MAPP) Promoting Emergence of Advanced Knowledge (PEAK) Assessment of Basic Language and Learning Skills (ABLLS-R) Assessment of Functional Living Skills (AFLS) Socially Savvy Essential For Living (EFL) Functional Behavior Assessment (FBA) and Functional Analysis (FA) Practical Functional Assessment (PFA)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1635861443031-VQUPKM85N8ADIAMHRHDC/IMG_6040.jpeg</image:loc>
      <image:title>Autism Services - North Arrow aims to provide treatment services in the least intrusive manner, addressing the issues presented by families with urgency.</image:title>
      <image:caption>We serve children and adults ages 1-26. Our outcomes are measured by evaluating progress toward family-set objectives, and begin discharge planning from the onset of assessment and treatment. Services may occur at individualized recommended hours, ranging from 10-40 hours per week. And, we’ll work with you to fit your schedule, with potential availability from 8AM—8PM, seven days a week.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Autism Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/c86e8892-c396-469a-b498-459805320d8a/center.png</image:loc>
      <image:title>Autism Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1635861826719-NX5AAQPN1B25XG9SFUCA/north+arrow+maintenance.jpeg</image:loc>
      <image:title>Autism Services - Once treatment is a success, maintenance of skills must be addressed.</image:title>
      <image:caption>We work with families after treatment to ensure everything your child learned during treatment stays in place. This can involve regularly scheduled meetings, a review of data collected by the parent, or check ins to ensure the problems have not reappeared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/640f0345-db8a-4a42-a3a7-8480a27441be/shutterstock_1813872089.jpg</image:loc>
      <image:title>Autism Services - Learning doesn’t stop at adulthood.</image:title>
      <image:caption>Many of our Behavior Analysts have extensive experience working with the adult population. Targeting social, vocational, daily living, and other essential skills can help prepare adult learners for independent living or post-academic life. We can support in teaching specific skills like dining out, shopping, using transportation, applying for a job, and more! Some insurance plans may have an age limit in place for ABA therapy. Please consult our Admissions Department to learn more about this individualized service.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1635868222251-HZ5O482RPVR72UXDU1XC/north+arrow+aba+family+bubbles.jpg</image:loc>
      <image:title>Autism Services - We provide consultation services and trainings for organizations and clinical staff in need of professional development.</image:title>
      <image:caption>Continuing education credits are available for BCBAs and BCaBAs through North Arrow ABA, an Authorized Continuing Education (ACE) provider through the Behavior Analysis Certification Board.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/d951a0b5-40f1-4668-bc64-0b5818d66e8e/NorthArrow-Icon.png</image:loc>
      <image:title>Autism Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.northarrowaba.com/traverse-city</loc>
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    <lastmod>2025-10-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/a38d1c40-43ef-4c0f-a36b-0cfed931ee5f/Aislin.png</image:loc>
      <image:title>Traverse City - Traverse City Clinical Director</image:title>
      <image:caption>Aislin Woell MA, BCBA, LBA</image:caption>
    </image:image>
    <image:image>
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      <image:title>Traverse City - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.northarrowaba.com/petoskey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-05</lastmod>
    <image:image>
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      <image:title>Petoskey - Traverse City Clinical Director</image:title>
      <image:caption>Tanya Vanillo MS, BCBA, LBA</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/30f3de2c-a24a-4c92-aac3-cfdb3cb9a211/Petoskey.png</image:loc>
      <image:title>Petoskey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.northarrowaba.com/cheboygan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/bae87c41-ed0b-4f0c-8155-522020d05128/Carrie.png</image:loc>
      <image:title>Cheboygan - Traverse City Clinical Director</image:title>
      <image:caption>Carrie Gray PhD, BCBA-D, LBA</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/0af568a5-47de-43ac-ab37-c1dd9949ee9c/Cheboygan.png</image:loc>
      <image:title>Cheboygan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.northarrowaba.com/grayling</loc>
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    <lastmod>2023-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/c022f46d-6acb-4a26-bcdb-a0f9beb1f7b3/Keith.png</image:loc>
      <image:title>Grayling - Traverse City Clinical Director</image:title>
      <image:caption>Keith Finley MA, BCBA, LBA</image:caption>
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      <image:title>Grayling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.northarrowaba.com/cadillac</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1649353744715-B6AZJ9IFHPRYJ57WLPKR/Brooke.png</image:loc>
      <image:title>Cadillac - Traverse City Clinical Director</image:title>
      <image:caption>Brooke House M.S., BCBA, LBA</image:caption>
    </image:image>
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      <image:title>Cadillac - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.northarrowaba.com/referrals</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-10</lastmod>
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      <image:title>Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.northarrowaba.com/guiding-principles</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-06-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/1b0ade1e-8154-4c4f-8282-3c796dc72524/pippa.jpg</image:loc>
      <image:title>Guiding Principles - Our Mission</image:title>
      <image:caption>North Arrow ABA strives to provide the highest quality behavior analytic services to those affected by Autism Spectrum Disorder and other developmental disabilities, drawing from only evidence-based assessment and intervention when developing individualized goals. Many things in the lives of those affected by Autism Spectrum Disorder are complicated.  It’s our goal to break down problems and solutions into small, easier to manage components.  Behavior can be complex, but change is always possible!</image:caption>
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  </url>
  <url>
    <loc>https://www.northarrowaba.com/clinicalstaff</loc>
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    <lastmod>2026-01-05</lastmod>
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    <lastmod>2026-02-24</lastmod>
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      <image:title>Administrative Staff - Mike Dow</image:title>
      <image:caption>Executive Director Mike has spent 25+ years leading businesses across the globe, in roles running the gamut from management consultant to CEO, and in locations from Northern Michigan and Washington DC to Saudi Arabia. His work and companies have been featured in several publications, including Fortune Magazine and his company's recognition in Washingtonian Magazine as one of the area's Great Places to Work. He's spent the last several years working with several ABA providers, to include being a founding member, President, and Executive Director of the Michigan Behavior Analysis Providers Association (MiBAP), a non-profit established to promote access to the science of ABA in the state of Michigan. In his spare time, Mike is an author. His science fiction trilogy, Dark Matters, rose to #1 in Amazon e-book sales in April 2016, soon after its release. He also enjoys golf, travel, and his ongoing efforts to do better than his wife at fishing. Mike grew up in the suburbs of Philadelphia, earning his undergraduate degree at the University of Virginia Engineering School, followed by the Harvard Business School General Manager Program. He currently lives in Traverse City, Michigan, with his wife and two daughters.</image:caption>
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      <image:title>Administrative Staff - Colleen Unterbrink</image:title>
      <image:caption>Director of Human Resources Originally from metro Detroit, Colleen spent much of her childhood and college years in Northern Michigan and eventually made the region her home after graduating from Michigan State University. Her career in human resources has taken her across seven states—including two decades in Northern Nevada—but she is thrilled to be back in Northern Michigan. Colleen brings over 15 years of HR experience across both public and private sectors, with expertise in recruitment, onboarding, employee development, employee relations, labor compliance, policy development, and leading organization-wide training initiatives. Outside of work, she can almost always be found outdoors, no matter the season—winter is her favorite. She enjoys skiing, hiking, cooking, and spending time with her family and her yellow lab, Henry.</image:caption>
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      <image:title>Administrative Staff - Macrina Cipa</image:title>
      <image:caption>Director of Client Services Originally from Washington, MI, Macrina relocated to Traverse City after graduating from Michigan State University. She got her start in the field of Applied Behavior Analysis in 2012, when she worked as a Registered Behavior Technician. Using her passion for business and outreach, along with the clinical experience, Macrina moved into various roles within the ABA industry, from leading Client Admissions to managing outreach efforts. Her current role as Director of Client Services leverages her multifaceted experiences to increase our team's efficiency and deliver clinically recommended services to our families, when and where they need us. Outside of work, Macrina enjoys paddleboarding, hiking, golfing, chasing sunsets, and spending time at the beach.</image:caption>
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      <image:title>Administrative Staff - Jo Hency</image:title>
      <image:caption>Director of Administration Jo entered the ABA field in 2015, and has since built strong relationships with our community providers and families, contributing an abundance of expertise in billing, compliance, and general healthcare and mental health administration. She earned her Administration Specialist including Billing and Coding certification in 2013 from Performance Training Institute then went on to obtain a Professional Compliance Officer certification from AAPC in 2019. In her free time, Jo enjoys journaling and crocheting, along with spending time with her friends and family.</image:caption>
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      <image:title>Administrative Staff - Tim Mucha Controller</image:title>
      <image:caption>Tim brings nearly 15 years of experience, chiefly in acute and post-acute healthcare administration, with a focus on contracting, compliance, FP&amp;A, and strategic planning. Passionate about making the world around him a better place, he was drawn to healthcare leadership as a way to leave a meaningful impact. Tim holds a master’s degree in Health Administration and was first exposed to ABA during his undergraduate studies, where he worked in two different ABA labs. He enjoys using data to guide decisions and support positive outcomes. Outside of work, Tim is happiest spending time with his dog, Finn. He also loves hockey, searching for new music, yoga, cooking, reading, and exploring all the forests and tall snowy mountains of the world.</image:caption>
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      <image:title>Sault Ste. Marie - Traverse City Clinical Director</image:title>
      <image:caption>Carrie Gray PhD, BCBA-D, LBA</image:caption>
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      <image:title>Sault Ste. Marie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Emma Mitchell M.A., BCBA, LBA</image:caption>
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      <image:title>Gaylord - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Careers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e406ba3244c110e4defd596/eb08ca20-fa0e-4d03-830e-031a31f685b2/mail%282%29.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Careers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Careers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Careers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.northarrowaba.com/careers-behavior-technician</loc>
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    <lastmod>2026-01-23</lastmod>
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    <lastmod>2025-09-17</lastmod>
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  <url>
    <loc>https://www.northarrowaba.com/cedar-springs</loc>
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    <lastmod>2026-02-16</lastmod>
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      <image:title>Cedar Springs - Traverse City Clinical Director</image:title>
      <image:caption>Hana Call MA, BCBA, LBA</image:caption>
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    <image:image>
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      <image:title>Cedar Springs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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